Press Release: Boys Dancing: Live, Online and in Digital

Oct 31 2013

Boys Dancing: Live, Online and in Digital

Warwick Arts Centre are pleased to announce the launch of, the stunning new website that showcases the work of Boys Dancing - an ongoing project from their Education Department.

Since 2007, Boys Dancing has worked with over 2,500 boys and young men from across the West Midlands, enabling them to participate in live and filmed dance performances. The project aims to show young men that dance is not just for girls and create dance opportunities for boys of all abilities and all backgrounds.

For the first time, the new website will allow all the work of the project, both past and current, to sit together in one eye-catching hub. Designed to be a one-stop-shop for project developments, a record of past productions and a place for those involved or interested in Boys Dancing to be able to engage online, the new site has a number of lively new features. These include:

‘Just Dance’
A digital space designed specifically for boys: those who are currently participating, have participated, or are just interested in dance. It features inspiration videos, playlists and space to comment and interact, and, eventually, the boys’ own images and videos.

A visual array of Boys Dancing activities past and present, displaying images and videos of project work and performances.

Here, in their own words, different people tell the story of their experience of Boys Dancing - as participants, parents, teachers and choreographers.

The site also contains an independent evaluation report of 2012’s activity, which demonstrates the impact that the project has had on the lives of the boys involved, as well as their parents, teachers and others associated with the project.

The development of the new site has also incorporated a significant re-brand of the project that gives it a younger, edgier feel. Both brand and web development were carried out by design agency Supercool, who have made the most of the beautiful visual assets that the project has collected over the years.

Fiona Handscomb, Digital Content and PR Consultant for the project said: “There were three key things we wanted to achieve in developing the Boys Dancing website. Firstly, it had to more truly reflect and give voice to the participants; the boys. It needed to feel more youthful, more colourful and energetic. Secondly, it was really important to showcase all the gorgeous visuals that have come out of seven years of Boys Dancing work, so I’m really pleased with how they have been weaved into the design of the site. Thirdly, the site needed to function more interactively. The Just Dance section and the Blog allow for this, as will greater social media activity around the project. I think we’ve achieved all three key aspects of the development with this new site, so I’m really excited about finally being able to share it - and the fantastic work of this project - with everyone when it goes live on the 4th of November.”

Various people involved with the project will be blogging as the current productions progress this year, so will be an ever-changing landscape. Keep your eyes on it!


For further information about Boys Dancing please contact:

Education Department

Warwick Arts Centre

University of Warwick

024 7657 4786 / 7615 1793

Notes to editors

Boys Dancing
Boys Dancing is led by Warwick Arts Centre and Beingfrank Physical Theatre and has two simple aims:

•To prove to boys and young men, who think that dance is just for girls, that through exciting, creative work that inspires and energises, dance could be something that is most definitely for them.

•To create dance opportunities for boys of all abilities, all backgrounds and from all communities thereby recognising, reflecting and celebrating the rich diversity of the West Midlands.
The project is funded by Arts Council England and partners in the Boys Dancing Alliance.

Boys Dancing Alliance

The Boys Dancing Alliance was formed in 2009 in response to the decision that the West Midlands would focus on dance as part of the cultural programme that accompanied the London 2012 Olympic Games. Working with partners in the Alliance from across the region has meant that the work of Boys Dancing is now bigger and broader in scope, more truly reflecting the diversity and talent within this region.

The members of the Boys Dancing Alliance are:

Brian Bishop, Carly Mee, Clare Mitchell (Warwick Arts Centre)
Dave McKenna (Beingfrank Physical Theatre)
Alexa Pugh (Shropshire Council Arts Development Service)
Gill Callaghan (Music and Performing Arts Service, Staffordshire County Council)
Maggie Lewis (Black Country Dance Hub)
Sarah Jassal (Independent consultant)
Rose Beeston (Dancefest)
Steve Wilson (Worcester County Arts Service)

Established in 2004, Supercool is an independent creative consultancy based in Birmingham's Jewellery Quarter. Supercool work in branding, design for print and digital communications, with significant experience in the arts and culture sector.

Warwick Arts Centre
Based in Coventry in the West Midlands and sitting on the campus of the University of Warwick, Warwick Arts Centre is one of the most significant presenters and co-producers of contemporary performing and visual arts in the UK, with a programme including theatre, classical music, live art, dance, music, literature, comedy, family events and visual art. Warwick Arts Centre’s work is avowedly contemporary and international in scope and dimension.